Marketing Management of Sigma Global †MyAssignmenthelp.com

Question: Discuss about the Marketing Management of Sigma Global. Answer: This memorandum aims to reemphasize to our agents that there is need to ensure prospective clients receive consistent information. It is important to note that Sigma Global seeks to meet its customers expectation by ensuring that the clients receive consistent information throughout. Recently, it has come to our attention that our agents lack consistency in the information they provide to our clients. All agents should note that this is not what clients expect from Sigma Global. This being said, we require every agent to duly comply with the policy changes as stated in this memorandum. To begin with, all our agents will be required to seek approval and recommendation from Sigma Global prior to creating marketing materials for advertising and marketing locally. Also, we require every agent to practice ethical marketing and ensure all clients expectations and interests are met, a strong relationship is created between the organization and the customers, and ultimately ensure all stakeholders valued and considered (Sako, 2006). We expect Sigma Global agents to be competent, authentic, and trustworthy. It is expected that after seeking recommendations from the company, all agents will be able to give consistent information to our clients. A good recommendation will also ensure that our agents are able to create competitive marketing and advertising materials (De Mooij, 2010). By doing so, Sigma Global will not only be able to maintain the existing clients but al so incorporate and create good relationships with the new clients. Secondly, all our agents should be willing to learn and recognize the need to be well informed on matters regarding each and every institution, the offered courses, their status and ranking, and more importantly, ensure all institutions receive fair and equal representation. As a result, all Sigma Global agents will be in a position to market and promote the courses offered by these institutions, advising students about a certain institution and the courses offered, and avail accommodation for students. Moreover, all agents should be willing and ready to offer transportation during the earlier weeks and ensure child care services are provided to every student. Good knowledge about the services offered by various institutions instills respect and trust in the clients (Xu Koronios, 2005). For instance, an agent who is well versed and knowledgeable about a certain institution will be able to answer challenging questions as asked by the clients (Peter Donnelly, 2011). The person that t he clients interact with before making decisions plays a great role in building trust. Therefore, Sigma Global agents should strive to be trustworthy It is also important to ensure that the information and advice provided to clients regarding accommodation is accurate and meets the experience and expectation of the client. This will enable the clients to make wise and well-informed decisions about accommodation. Reliable and accurate information enables a client make important decisions in every endeavor of their life, whether individually or communally. Accurate information is an important component because it lures businesses and individuals to make different and better decisions than the ones they would have made in the absence of the stated information. The absence of accurate information leads clients to make poor decisions which may end up ruining the good name of Sigma Global. Therefore, every agent should note that accurate information entails power and influence. Regarding transportation, Sigma Global clients should be provided good advice which touches on the concessions, cost, and additional benefits. This will play a key role in ensuring that clients make the right decisions regarding transport. Also, this will enable our clients to make additional considerations and arrangements. For instance, clients will be able to make a prior budget and predetermine the amount they expect to spend on transport. Also, clients will have a prior knowledge about some concessions, which will also help in enabling that all the customers expectations are met and the institutions experience is recognized. Also important, other benefits which are related to transportation should be made known to the client. The client should know what to expect, what not to expect, and much more. Child care services should be provided to each student. This being so, all matters regarding this service should be discussed with the clients. Opening hours, for instance, should be well stated to avoid any inconvenience. More importantly, the cost of this service should be put to the notice of the client. Every Sigma Global agent should note that price has a great impact on a customers choice (Jiang Rosenbloom, 2005). The price aspect acquires new clients and also retains the old clients. This will help speed up the growth of the Sigma Global, and thereafter every stakeholder will enjoy the benefits. The current market is very competitive and hence a clients satisfaction should be given first attention. This will ensure the company is well aligned and up to date with the clients needs in this dynamic market (Zhu Zhang, 2010). Additionally, a good connection should be established with the clients. A good relationship with the clients ensures that clients do not seek similar services elsewhere (Andersen Kumar, 2006). This will help Sigma Global establish and maintain a competitive advantage over other competitors. Notably, customers have different choices. This is the major reason why good relationships are difficult to maintain. Therefore, accurate information and customers satisfaction will help maintain the good relationship with the clients. There is no good reason why Sigma Global should not have personal relationships with the clients, especially with the advancements in technology (Ulaga Eggert, 2006). In conclusion, all our agents are urged to read, comprehend, and pract ice the above-stated policy changes and recommendations. It should also be noted that Sigma Global will not tolerate noncompliance from our agents. References Andersen, P. H., Kumar, R. (2006). Emotions, trust and relationship development in business relationships: A conceptual model for buyerseller dyads.Industrial marketing management,35(4), 522-535. De Mooij, M. 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