Failure of the American Dream in Arthur Millers Death of...

Failure of the American Dream in Arthur Millers Death of a Salesman Arthur Millers Death of a Salesman is a story about the dark side of the American Dream. Willy Lomans obsession with the dream directly causes his failure in life, which, in turn, leads to his eventual suicide. The pursuit of the dream also destroys the lives of Willys family, as well. Through the Lomans, Arthur Miller attempts to create a typical American family of the time, and, in doing so, the reader can relate to the crises that the family is faced with and realize that everyone has problems. Willy Loman equates success as a human being with success in the business world. When Willy was a young man, he heard of a salesman who could pick up his†¦show more content†¦He believes this because of the American Dream that he desperately clings to so that his life has direction and meaning. This idea, however untrue, has been burned into his head and clouds his vision. Willy is confused to such an extent that he can not even see what he would be both successful and happy doing. When Biff suggests that he does not belong in the business world, but rather as a blue-collar worker, Willy falls back on this American ideal and retorts Even your grandfather was better than a carpenter. (61) The more Biff begins to realize that the American Dream is not for him or his father, the harder it is to pretend that he cares about it. Biff denies his disbelief of the American Dream for over fifteen years. He rationalizes his situation, claiming that he is simply finding himself. Willy cannot except the fact that Biff doesnt believe in the dream. Willy thinks it is impossible that Biff is lost because his future is obviously laid out for him. In the greatest country in the world [where] a young man with such personal attractiveness...and such a hard worker could get lost. (16) This idea that anyone with a little guts and good looks can be a success is Willys main idealistic belief, Be liked and you will never want. (33) Although this is the attitude that Willy has trusted his whole life, Biff begins to understand that there is more to life then being liked and selling products. AsShow MoreRelated Failure of the American Dream in Arthur Millers Death of a Salesman907 Words   |  4 PagesFailure of the American Dream in Arthur Millers Death of a Salesman    In Death of a Salesman, Arthur Miller forces the reader to deal with the failure of the American Dream(Field 2367) and the effect it had on the Loman family, how it ruins the life of Willy, and destroys Biff’s life as well.   By focusing on serious problems that the reader can relate to, Arthur Miller connects us with the characters facing these life-altering crisis.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To Willy Loman success is defined asRead More Destruction of the American Dream in Death of a Salesman Essay1042 Words   |  5 Pagessame dream that says this is a country where anything’s possible. No matter who you are. No matter where you come from.† -- President Obama, Commenting on the American Dream The American Dream is a set of ideals in which freedom includes the opportunity for prosperity and success. It is the belief that, no matter how poor you begin life, you can achieve upward social mobility for your family and children. Arthur Miller’s Death of a Salesman, crushes the ethos of the American Dream. Miller’sRead More The American Dream Conspiracy in Death of a Salesman Essay1728 Words   |  7 PagesArthur Miller’s Death of a Salesman tells the story of the failure of a salesman, Willy Loman. Although not all Americans are salesmen, most of us share Willy’s dream of success. We are all partners in the American Dream and parties to the conspiracy of silence surrounding the fact that failures must outnumber successes.(Samantaray, 2014) Miller amalgamates the archetypal tragic hero with the mundane American citizen. The result is the anti-hero, Willy Loman. He is a simple salesman who constantlyRead MoreA Detailed Analysis of Death of a Salesman1199 Words   |  5 PagesLook at Death of a Salesman Death of a Salesman has been accepted worldwide as one of the greatest American dramas to premier in theatre. The story behind the play is based on Miller’s interactions with his Uncle, a salesman whose efforts to obtain the â€Å"American Dream† and pass his success on to his two sons becomes his main focus. Miller’s life during the preparation of Death of a Salesman provides the spark and inspiration needed to pen a literary classic. Almost five decades later, Death of a Salesman’sRead More Failure of the America Dream in Arthur Miller’s Death of a Salesman1097 Words   |  5 PagesFailure of the America Dream in Arthur Miller’s Death of a Salesman  Ã‚        Ã‚  Ã‚   Arthur Miller’s Death of a Salesman examines Willy Lowman’s struggle to hold on to his American Dream that is quickly slipping from his grasp. As Americans, we are all partners in the â€Å"dream† and Willy’s failure causes each of us anxiety since most of us can readily identify with Willy. Most Americans can readily identify with Willy. As children, our minds are filled with a â€Å"marketing orientation† as soon as weRead MoreMarxism In Arthur Millers Death Of A Salesman1465 Words   |  6 PagesThroughout Arthur Miller’s Death of a Salesman, Willy Lowman sought to attain the American Dream, but his distorted view of Marxist control ultimately provoked his physical, material, and mental destruction. Lowman, a middle-class salesman, husband, and father of two shared the ideology of many American’s, an ideology that hard work, dedication, and likeability was attainable regardless of social class, or life circumstances. Yet, the multiple distortions Willy associated with this dream combined withRead MoreWilly Loman And The American Dream Analysis1075 Words   |  5 PagesPursuit of Happiness in the American Dream In Arthur Miller’s play, Death of a Salesman, Willy Lomans pursuit of the American Dream is characterized by his selfishness, demonstrating how the American Dream can subtly turn into the American Nightmare. However, Willy’s role is quite important because he often led to failure through the creation of the American Dream and the real world. To fully understand the storyline of Willy Loman in Death of a Salesman, one must evaluate each member of theRead MoreDeath Of A Salesman By Arthur Miller1573 Words   |  7 Pagesrepresents a character with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while the audience experiences catharsis (Bloom 2). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreArthur Miller s Death Of A Salesman Essay1567 Words   |  7 Pagescharacter with a tragic flaw leading to his downfall. In addition, in traditional tragedy, the main character falls from high authority and often it is predetermined by fate, while the audience experiences catharsis (Irving 247). Arthur Miller’s play Death of a Salesman is considered to be a tragedy because this literary work has some of the main characteristics of the tragedy genre. In this play, the main character Willy Loman possesses such traits and behaviors that lead to his downfall, and theRead MoreAnalysis Of Arthur Miller s Death Of A Salesman 1136 Words   |  5 PagesTHE2000 2 August 2, 2016 Arthur Miller’s Impact Arthur Miller was born in 1915, and he died in 2005. He is possibly the most well-known and influential American playwright. He grew up during the Great Depression, so many of his plays deal with the American middleclass lifestyle. His two most influential works are Death of a Salesman and The Crucible. Death of a Salesman is about the tragic white collar worker, Willy Loman, while The Crucible is about the Salem witch trials. Miller’s first Broadway play

Saurer Free Essays

Saurer: The China Challenge Question 1 Comparing with the China staple fiber twisting machines, Saurer Twisting Systems (STS) has a number of strengths. The STS are leading product and incorporated state-of-the-art engineering. The technology and RD helped STS to build up functional brand, the STS machines helped the customers to improve efficiency, quality and productivity. We will write a custom essay sample on Saurer or any similar topic only for you Order Now Hence STS is a strong brand and highly regarded by many customers. Being the largest manufacturer of textile machinery, Saurer can offer full solutions to customers. According to Exhibit 4, there are Sauer’s products in different steps of the textile value chain from spinning to embroidery. Thus, Saurer has the capability to penetrate into textile industry in a great depth by extensive product offering. However, STS do not have the price advantage comparing with local Chinese competitors. STS had simplified the functions of the sophisticated machines into â€Å"good enough† machines so as to cater for the needs of China market, however, the pricing is 31. % more than Muratec, and twice the price of Rifa i. e. the close competitor. As Chinese customers tend to be price-sensitive, they would prefer low-priced manufacturers like Rifa for faster pay-back. In addition, STS products are imitated and the functions copied by Chinese competitors because of weak protection of intellectual property in China. This weakened the strength of STS in terms of product functionality. Most of the locally made twisting machines were copies of those manu factured by Saurer or a Japanese competitor. In some cases, the colors of the machines and the brochures – including printing errors – were reproduce Saurer’s usual position in the high-end market meant that identifying and reaching customers for low-end solutions would be challenging for its sales force. Since the company had historically focused on customers with high-end needs, it sales force had little contacts with the low-end segment. Saurer also encountered the difficulty to adopt to Chinese market. The Chinese customers only ordered new machines after receiving orders for yarn, which meant that they then needed very quick delivery. Additionally, they tended to be less interested than their Western counterparts in machine ergonomics – labor costs were low and replacing workers was easy – although some had begun to appreciate that more efficient machines could enable them to increase revenue. Question 2 Saurer should enter the China market with lower functionality. Firstly, Chinese customers are price-sensitive and they concern about the pay-back period. By offering low-functionality machines at lower price, Saurer can captured this low-end customer groups by fulfilling their basic needs. Secondly, Saurer can build up the customer base for future business, as Saurer can introduce other textile machines for their customers. However, margins on the new product were likely to be significantly lower than on their existing products, and even if they managed to achieve some aggressive cost targets, there was a concern that the new product could cannibalize their high margin, premium machines. So Saurer lost its product leadership by lowering the machines functionality. Hence, the good enough machines do not help Saurer to win customers by brand and functionality for this low-end segment. The pricing of STS machines become critical as customers are price-sensitive. Question 3 To protect Saurer’s brand, they should use a dual brand marketing strategy for the new products and sophisticated products. Its Volkmann brand was the leader in the premium end of the market, both in China and globally. In order to avoid jeopardizing the brand and minimize sales canalization, Saurer should adopt a different brand name for its low-end and lower-priced machines. As for pricing, Saurer should try to match with the competitors so as to win a bigger market share in this low-end market. To improve the margin, Saurer may consider to lower the production cost. As the low-end customers had little interest in preventive maintenance and annual contracts, Saurer had to change its business model for the low-end market segment. Since customers preferred quick repair service in proximity, Saurer may consider to develop partnership with local machine repairing centers by supplying the components at lower cost, so as to increase the competitiveness of Saurer machines as comparing with other low price competitors. Currently, Volkmann had 7 sales staff for China market. To cater for this fast growing low-end segment, the company should develop a separate local sales team for low-end market so as to penetrate into the low-end market. According to the company’s quick analysis, 85% of the potential demand of the new machines would be in 6 of China’s 22 provinces. Saurer may allocate the sales team into 6 geographical areas and launch the new machines. Question 4 If Saurer decided not to introduce the new product, it will have to set its premium position and target the high-end segment, i. e. the export-oriented state-owned firms which were typically able to get licenses to buy imported textile machines. Being the global leader in textile machines, Saurer can ride on its competitive advantage by offering full solutions in different stages of value chain and helping these high-end customers to achieve economy of scale. How to cite Saurer, Papers

Marketing Management of Sigma Global †MyAssignmenthelp.com

Question: Discuss about the Marketing Management of Sigma Global. Answer: This memorandum aims to reemphasize to our agents that there is need to ensure prospective clients receive consistent information. It is important to note that Sigma Global seeks to meet its customers expectation by ensuring that the clients receive consistent information throughout. Recently, it has come to our attention that our agents lack consistency in the information they provide to our clients. All agents should note that this is not what clients expect from Sigma Global. This being said, we require every agent to duly comply with the policy changes as stated in this memorandum. To begin with, all our agents will be required to seek approval and recommendation from Sigma Global prior to creating marketing materials for advertising and marketing locally. Also, we require every agent to practice ethical marketing and ensure all clients expectations and interests are met, a strong relationship is created between the organization and the customers, and ultimately ensure all stakeholders valued and considered (Sako, 2006). We expect Sigma Global agents to be competent, authentic, and trustworthy. It is expected that after seeking recommendations from the company, all agents will be able to give consistent information to our clients. A good recommendation will also ensure that our agents are able to create competitive marketing and advertising materials (De Mooij, 2010). By doing so, Sigma Global will not only be able to maintain the existing clients but al so incorporate and create good relationships with the new clients. Secondly, all our agents should be willing to learn and recognize the need to be well informed on matters regarding each and every institution, the offered courses, their status and ranking, and more importantly, ensure all institutions receive fair and equal representation. As a result, all Sigma Global agents will be in a position to market and promote the courses offered by these institutions, advising students about a certain institution and the courses offered, and avail accommodation for students. Moreover, all agents should be willing and ready to offer transportation during the earlier weeks and ensure child care services are provided to every student. Good knowledge about the services offered by various institutions instills respect and trust in the clients (Xu Koronios, 2005). For instance, an agent who is well versed and knowledgeable about a certain institution will be able to answer challenging questions as asked by the clients (Peter Donnelly, 2011). The person that t he clients interact with before making decisions plays a great role in building trust. Therefore, Sigma Global agents should strive to be trustworthy It is also important to ensure that the information and advice provided to clients regarding accommodation is accurate and meets the experience and expectation of the client. This will enable the clients to make wise and well-informed decisions about accommodation. Reliable and accurate information enables a client make important decisions in every endeavor of their life, whether individually or communally. Accurate information is an important component because it lures businesses and individuals to make different and better decisions than the ones they would have made in the absence of the stated information. The absence of accurate information leads clients to make poor decisions which may end up ruining the good name of Sigma Global. Therefore, every agent should note that accurate information entails power and influence. Regarding transportation, Sigma Global clients should be provided good advice which touches on the concessions, cost, and additional benefits. This will play a key role in ensuring that clients make the right decisions regarding transport. Also, this will enable our clients to make additional considerations and arrangements. For instance, clients will be able to make a prior budget and predetermine the amount they expect to spend on transport. Also, clients will have a prior knowledge about some concessions, which will also help in enabling that all the customers expectations are met and the institutions experience is recognized. Also important, other benefits which are related to transportation should be made known to the client. The client should know what to expect, what not to expect, and much more. Child care services should be provided to each student. This being so, all matters regarding this service should be discussed with the clients. Opening hours, for instance, should be well stated to avoid any inconvenience. More importantly, the cost of this service should be put to the notice of the client. Every Sigma Global agent should note that price has a great impact on a customers choice (Jiang Rosenbloom, 2005). The price aspect acquires new clients and also retains the old clients. This will help speed up the growth of the Sigma Global, and thereafter every stakeholder will enjoy the benefits. The current market is very competitive and hence a clients satisfaction should be given first attention. This will ensure the company is well aligned and up to date with the clients needs in this dynamic market (Zhu Zhang, 2010). Additionally, a good connection should be established with the clients. A good relationship with the clients ensures that clients do not seek similar services elsewhere (Andersen Kumar, 2006). This will help Sigma Global establish and maintain a competitive advantage over other competitors. Notably, customers have different choices. This is the major reason why good relationships are difficult to maintain. Therefore, accurate information and customers satisfaction will help maintain the good relationship with the clients. There is no good reason why Sigma Global should not have personal relationships with the clients, especially with the advancements in technology (Ulaga Eggert, 2006). In conclusion, all our agents are urged to read, comprehend, and pract ice the above-stated policy changes and recommendations. It should also be noted that Sigma Global will not tolerate noncompliance from our agents. References Andersen, P. H., Kumar, R. (2006). Emotions, trust and relationship development in business relationships: A conceptual model for buyerseller dyads.Industrial marketing management,35(4), 522-535. De Mooij, M. (2010).Consumer behavior and culture: Consequences for global marketing and advertising. Sage. Jiang, P., Rosenbloom, B. (2005). Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time.European Journal of Marketing,39(1/2), 150-174. Peter, J. P., Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Sako, M. (2006). Does trust improve business performance.Organisafional trust: A reader, 267-294. Ulaga, W., Eggert, A. (2006). Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships.European Journal of marketing,40(3/4), 311-327. Xu, H., Koronios, A. (2005). Understanding information quality in e-business.Journal of Computer Information Systems,45(2), 73-82. Zhu, F., Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics.Journal of marketing,74(2), 133-148.